NEW RELEASE
What Labour Is For
Written with leading centre-left thinkers and senior party figures, it is rooted in Labour's history and answers the populist right. It gives Labour politicians a vision for the nation that builds solidarity and secures the welfare state.
Democracy depends on parties that can win the argument.
We help them make it.
WHAT WE DO
We build the case for democratic politics from the evidence up.
01 - IDEAS
A political technology built on human nature
People decide whether a politics deserves their support before they weigh its policies.
Behavioural science now shows how that judgement works. We turn that evidence into a lens for reading politics and a tool for doing it.
02 - PROPOSITIONS
A clear account of what a party is for
We work with parties to set out their purpose in terms voters recognise. Each proposition starts from the party's own history and answers the populist challenge on its own ground.
First party application: What Labour Is For (2026).
03 - TESTING
Arguments checked with real voters
We test propositions with voters before they reach a speech or a manifesto. AI-driven attitudinal polling and video-response testing show how an argument lands and why. Strong arguments are developed. Weak ones are dropped early.
OUR WORK
A new framework, applied to real politics.
THE FRAMEWORK — 2025
Liberalism That Wins
Our founding work. It draws on a century of research into human nature to identify four instincts every society shares: fairness, care, cooperation and belonging. Systems that reflect them earn lasting support. Systems that ignore them lose it.
As a lens, it offers a new way of looking at politics. It brings clarity of thought, and fresh ways into old problems. As a technology, a party can deploy it to gain outsized advantage. It shows where an offer will meet resistance, and why, before rivals see the problem.
ON LIBERALISM THAT WINS
“This appeal to rethink how our politics works should be cherished regardless of where you sit on the great political divide.”
Dr. Richard Wrangham
Professor of Biological Anthropology, Emeritus
Harvard University
“Insightful and brilliant… Our evolved preferences are the foundation for a science-based liberalism.”
Dr. Jean Decety
John D. MacArthur Distinguished Professor
Department of Psychology, University of Chicago
PARTY PROPOSITION · NO. 1 · 2026
What Labour Is For
The first in a series of party propositions. What Labour Is For applies our framework to set out a progressive realist view of what Labour exists to do.
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Built with leading centre-left thinkers and senior party figures, it is rooted in Labour's history and answers the populist right. It gives Labour politicians a vision for the nation that builds solidarity and secures the welfare state.
ON WHAT LABOUR IS FOR
“An engaging and arresting analysis which is both fresh and radical.”
Andrew Gamble, FBA
Professor of Politics, Emeritus
Univerity of Oxford
“An original contribution to the defining political issue of our time.”
John Denham
Director, Centre for English Identity and Politics
University of Southampton
ABOUT US
Who we are
Founded in 2022, we are thinkers and practitioners building evidence-based foundations for the future of liberal democracy.
Nathan Murphy
Founder
Political thinker and strategist working at the intersection of science and political theory. He is the author of 'The Ideas That Rule Us' (2024) and 'Liberalism That Wins' (2025). Previously, he invented, patented and sold medical technology, lobbied government on prison reform, and founded a technology business.
Tom Egerton
Co-Founder
Joining in 2025, Tom is a Political writer and researcher. Co-Author with Sir Anthony Seldon of 'The Conservative Effect: 14 Wasted Years?' (2024) and 'Sunak at 10: The Last Conservative Prime Minister?' (2026)
ADVISORS
Rosie Beacon
Head of Partnerships at Helfie.AI, Head of Health at Re:State, Senior Analyst at TBI
Dr Imad Ahmed
Honorary Research Fellow at UCL, Climate Advisor at TBI, PhD in Infrastructure Economics
Dr Angelica Kaufmann
Scientific Advisor; Senior Fellow at the Center for Mind & Cognition, Ruhr-Universität Bochum
Andrew Barnett OBE
Former Director at the Calouste Gulbenkian Foundation (UK), founding director of the Social Innovation Exchange and Collaborate CIC
Jon Huggett
Formerly Bridgespan, Bain and BCG; adviser to the boards of Wikimedia and MSF
Simon Gentry
Public affairs specialist advising CEOs, boards, UK ministers and EU officials
WORK WITH US
Every conversation starts in confidence
Parties and politicians
If you want to sharpen what your party stands for, we can help you build and test the case.
Funders
Our work is independent and philanthropically funded. Talk to us about supporting the next stage.
Researchers
We welcome collaboration with academics and polling specialists working on moral psychology and democratic politics.